The Urban Crust Café at DFO Outlet marked the beginning of the brand’s expansion journey, with a flagship fit-out located within a busy food court environment. The primary focus of this project was to develop a strong and recognizable store design that aligned with the brand’s marketing vision and could be replicated across future locations.

The client initiated the early design concepts, and XL Homes was brought on board to refine and develop a comprehensive design package. This package would serve as the foundation for all upcoming franchise outlets, ensuring consistency in branding, layout, and customer experience.

A key priority was to establish distinctive design elements that would define the brand identity. The final outcome included bespoke gold-finished metal features, a prominent custom-built service counter, and a combination of timber and metal seating that added character and warmth to the space. The fit-out also incorporated a fully functional commercial kitchen, along with necessary upgrades to the existing base building services to meet operational requirements.

The project was completed within a fast-tracked 7-week construction schedule following approvals, allowing the client to commence operations ahead of the high-demand holiday season.

This project highlights XL Homes’ ability to translate brand concepts into scalable, well-executed spaces that support both business growth and customer engagement.